>>95985615
I'll try to answer this as if it isn't bait (which it most likely is). While we don't have any reliable sales numbers TOW seems to be doing relatively well in Europe and less so in the US. That's probably related to the fact that more 'grounded' fantasy in the style of Tolkien or other earlier settings are more popular here together with a knowledge and appreciation for our own history - hence why Empire miniatures are so popular (although it also helps that cheaper proxies are available for most units that end up looking better than GW's).

AoS is much more in the direction of American Freakshit that was made popular by recent D&D editions and multiple layers of very bad interpretations of the fantasy genre through bad young adult novels. Less focus on worldbuilding or more "grounded and realistic" characters and instead much more on colourful creatures and Marvelesque / 'cool' factor figurines that look like OC inserts.

Also replying to >>95986696 I think TOW is doing better now compared to WHFBG because the setting has much more brand recognition in Europe thanks to successful vidya, on top of it being slightly easier to get into. It's still ridiculously overpriced, but you don't have to start the hobby off with specific army books and guess your way through the process of building an army. That also goes for other wargames and online tools help out as well. For example, I just started on a small dwarf force for MESBG and I've only had to use a free online tool to figure out what miniatures I should get to have something functional on the table. With such ease of access for TOW then freakshit will lose out on the better continent.