They need to start consolidating some of these cosmetics the game is being padded with

Both emojis and "moods" should be one thing
Accessories should be universal and equippable to all characters (also make the other "items" equippable as accessories)
Buying special Ultimate animations with the currency used for ult colors is stupid, just make them part of the gold skins

Bloating this game with nonsense is not going to do any good