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7/14/2025, 12:49:26 AM
>>531112219
cs and fighting games did not grow naturally. fighting games still make no money and counter-strike makes money through gambling and crypto facilitated by the steam marketplace.
overwatch could do the same if blizzard was shameless enough to copy it but I have a distinct feeling it wouldn't work out very well with such a left-leaning audience.
>esports should be treated like marketing tools, not profit machines
the problem with this is that competition is not the same thing as marketing, there are better ways to market your game. streams and streamers, for example. there's a league team in tier 2 EU called Los Ratones, they are a team of popular EU streamers and their games get like 10x the viewership of the average league competitive match even though they are objectively not as good as even some of the teams they're competing against, which are already not the best teams in the region. people still care about them more than they care about fnatic or g2 though, tier 1 teams that routinely represent europe at Worlds.
the future of esports as marketing is literally showmatches with streamers and personalities, not competition. esports as competition can only exist if it actually makes financial sense for it to exist, it cannot just be "marketing" as it has proven to be simply inferior to drive engagement than other forms of content.
cs and fighting games did not grow naturally. fighting games still make no money and counter-strike makes money through gambling and crypto facilitated by the steam marketplace.
overwatch could do the same if blizzard was shameless enough to copy it but I have a distinct feeling it wouldn't work out very well with such a left-leaning audience.
>esports should be treated like marketing tools, not profit machines
the problem with this is that competition is not the same thing as marketing, there are better ways to market your game. streams and streamers, for example. there's a league team in tier 2 EU called Los Ratones, they are a team of popular EU streamers and their games get like 10x the viewership of the average league competitive match even though they are objectively not as good as even some of the teams they're competing against, which are already not the best teams in the region. people still care about them more than they care about fnatic or g2 though, tier 1 teams that routinely represent europe at Worlds.
the future of esports as marketing is literally showmatches with streamers and personalities, not competition. esports as competition can only exist if it actually makes financial sense for it to exist, it cannot just be "marketing" as it has proven to be simply inferior to drive engagement than other forms of content.
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