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Anonymous /toy/11495284#11498224
7/22/2025, 5:42:07 PM
Something that fascinates me about Mattel is how limited they are despite having such extensive history in the toy business. These guys have been around for nearly a century now, yet outside of MOTU, Hot Wheels, and Barbie they never really managed to establish quite as impressive a library of action figure brands as Hasbro did.

Alot of their older properties are basically dead (Big Jim, Matt Mason, Shogun Warriors, Max Steel) or just non-viable. Everything else is either criminally neglected as MOTU and Street Sharks had been for decades upto this point, or completely out of the question due to rights issues. So they just end up owning action figure form factors instead of action figure brands. New Adventures falls into the same camp as Shogun Warriors and Secret Wars as a result. On their own, this could have been the basis of a cool new original line, but now it's just damned to eternity as the red headed step child of the MOTU legacy.

FWIW I'd still like to see Pulsar or Membrane Man make it into MOTU but I recognize that's a stupidly niche desire.