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6/21/2025, 2:46:02 AM
>Ford’s Vice Chair John Lawler recently highlighted this shift at the Bernstein Conference, stating that most consumers no longer care what powers their car. According to Lawler, the engine—once the soul of a vehicle—is no longer a top priority for modern buyers. And while this might sound like sacrilege to die-hard car enthusiasts, the data and trends support his claim.
>Today’s average car buyer is far more interested in digital displays, intuitive infotainment systems, and advanced driver-assistance technologies than in engine specs. This shift isn’t just about electric vehicles replacing internal combustion engines (ICE); it’s about a broader change in lifestyle and priorities.
what went so horribly wrong?
>Today’s average car buyer is far more interested in digital displays, intuitive infotainment systems, and advanced driver-assistance technologies than in engine specs. This shift isn’t just about electric vehicles replacing internal combustion engines (ICE); it’s about a broader change in lifestyle and priorities.
what went so horribly wrong?
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