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7/1/2025, 4:43:30 PM
https://www.formula1.com/en/latest/article/formula-1-and-motorsport-network-unveil-2025-global-fan-survey.4YqMebNy8BLaapyJfjzDXO
>Research shows Gen Z, women, and US audiences are leading new era of modern F1 fandom
>Gen Z is helping shape the rhythm of modern fandom, engaging with the sport more frequently and on a deeper emotional level. Two-thirds of survey respondents say they feel personally inspired by F1 drivers or teams, and in the US 70% of the study’s Gen Z respondents engage with F1 content daily – especially through streaming video and social media.
>Female fans now account for three in four new fans. Most are newer to the sport and skew younger, with nearly half of all Gen Z respondents being women
>Research shows Gen Z, women, and US audiences are leading new era of modern F1 fandom
>Gen Z is helping shape the rhythm of modern fandom, engaging with the sport more frequently and on a deeper emotional level. Two-thirds of survey respondents say they feel personally inspired by F1 drivers or teams, and in the US 70% of the study’s Gen Z respondents engage with F1 content daily – especially through streaming video and social media.
>Female fans now account for three in four new fans. Most are newer to the sport and skew younger, with nearly half of all Gen Z respondents being women
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