Power of Friendship is a blessing conferred only to the chosen. If you're not a chosen then the only way to get ahead in life is to cultivate the demonic path.
Pokemon being rebellious? Discipline them.
Lone trainer spotted on the road? Rob them.
Legendary located? Begin construction of zappy nets.
One of your pokemon is too weak or unwilling to keep training? Sell or abandon them.
Trainer gets in your face about your demonic practices? Challenge them to a duel and defeat them so decisively their aura heart succumbs to heart demons.
The heavens send chosen to stop you? Good. Kill them and steal their fortune until there are no pigs left to slaughter.
You're not Ash. You're not Red. You're not even Wally. You're a nobody, lower than dirt. And when you're lower than dirt, the only way out is to dig with bloodied nails and gritted teeth.