>>96352669
>easy to paint for dumbass teen anon what can't mix paints right for human skin on guard and doesn't have the patience to paint the quadrillion tchotchkes
>distinctly 40k enough to point and basedface at
>not so over-the-top 40k that it makes people think 40k is ridiculous (40k is ridiculous, space marines and guardsmen just let people pretend it's not)
>geedubs has spent decades producing space marines models, and they have become quite proficient at it
>the same harnessing of human inertia that gave Valve such a dominant market share in vidya
as much as I fucking hate space marines and wish they were part of Imperial Agents instead of being their own entire fucking superfaction, I can at least see why Gaymes Workshop puts them on the front page so often.