>>149851141
>Normal people
Pfft sodomites were repeated blow the fuck out by normal people in deep blue states all throughout the 90s and 2000s and had to start threatening to get people fired to get things done.
>Long before the phrase “cancel culture” entered the lexicon or Republican senators complained about the power of “woke capital,” Mr. Karger refined a digital-era playbook for successfully redirecting scrutiny to the opposition's financial backers. The movement to legalize same-sex marriage is often understood as one of civil rights test cases. And indeed, savvy legislative lobbying, fortuitous demographic change and pop-culture influence all played their part, too. But a largely forgotten story is the way a group of political entrepreneurs changed the economic terrain on which cultural conflict was waged. They demonstrated that shaming and shunning could amount to more than an online pile-on and serve as a potent tactic for political change.

>The impact on the marriage debate became visible in November 2012, when same-sex-marriage advocates won four states after losing in every one of the 35 that previously put the question before voters. A mix of targeted boycotts and general cultural disapprobation combined to create such a stigma around disapproval of same-sex marriage that many of the opposition’s largest individual, corporate and institutional backers effectively ceded the conflict to their rivals.
https://www.nytimes.com/2021/06/05/opinion/gay-marriage-boycotts.html