>>11545236
>Y'know for as much as I love both IP I partially think MOTU would have been better off in CPI's hands. Maybe not during the 80's, but between 1990 and 2025? Hard yes.

Mattel spent the years between 1992 (when the "MotU sized" New Adventures variants came out) and 2020 taking zero initiative to promote He-Man.
1996: 80s kids' media is trying to reinvent itself for a new generation (e.g. Transformers Beast Wars, Extreme Ghostbusters in 97) itself. Lou Scheimer notices and tries to get DIC and Mattel to bring MotU back. Mattel won't.
2002: Mattel pays for MotU toy molds and cartoon production only because the Four Horsemen took the initiative to show off their designs and ask the trademark holder's permission to proceed.
2009-2016: Mattel employees are surprised every time they learn that the DC Brand Manager they hired is selling He-Man toys online on the side.
2017: Super7 wants to pay us for permission to sell He-Men online? OK.
2018: Shocked that the huge corporation the Filmation rights found their way to would want to do anything with She-Ra.
2020: Finally push toys to retail, with cartoons to follow a year later.
The amount of slothful indifference was startling.