Very interesting article, in which internally Disney executives admit the MCU has failed to attract 13-28 year old males. The animation and Pixar recent works the past decade also fail to get this demographic. With these brands failing, they also admit reboot exhaust is setting in, especially among males in this age group, and that new originals are needed to gain this audience. The future is not Marvel or Lucasfilms anymore.
https://variety.com/2025/film/news/disney-marvel-lucasfilm-gen-z-1236494681/