>>11536410
(Cont)
Also worth noting that 1:18's downfall at retail coincides with when lines like Figma, Revoltech and Figuarts took off, which A: absolutely knocked 99.9% of prior collector figures (East or West) into a cocked hat, and B: were mostly (roughly) 1:12. Once people took note of these really good figures coming out of Japan, they naturally wanted stuff that scaled to it, which Hasbro's 1:18 stuff didn't.
Also, once again, 1:18 just has fundamental downsides compared to 1:12, mainly in engineering. You just can't make a 1:18 figure of a normal human as poseable as you would at 1:12 without either making it fragile or weirdly proportioned. You can see this in >>11534662, which whilst definitely one of the better 1:18 figures out there, still has some slightly wonky proportions and clunky looking joints. Not terrible of course, but still noticably off proportionally compared to the Classified figure (even if I wish the latter used a chest balljoint rather than the antiquated crunch-joint).