The story goes that a schoolboy footballer named Will Murray, who was nicknamed 'Bubbles' due to his resemblance to a character in a well-known Pears' Soap advertisement, used to play at the school playground near West Ham's ground, and his friends would sing "I'm Forever Blowing Bubbles" (the song originated from a popular Broadway musical in the early 20th century) in the playground. Over time, it was sung at matches and eventually became the club's anthem. The bubbles have become a visual representation of the song and are released onto the pitch before the start of home games and when West Ham score a goal. This tradition is symbolic and an integral part of the matchday experience for West Ham fans. The sight of thousands of bubbles floating across the pitch has become one of the iconic images of West Ham United, symbolizing the unity and the homosexuality of the fans.