Miss her yet?

If I had to guess I'd say the pop up parade figures have done very well so far, likely way better than expected because FE merch usually doesn't sell.

This tracks with why we've had a series 2 of them, and also why random 3H students are now getting "upgraded" into statues, and also why they announced they're doing a re-release (literally a second printing run, they're opened pre-orders for her again) of the Edelgard figma statue. It's clearly making bank based on all of this.

Calling it now, around January of next year when they do the CYL results FEH channel they will announce series 3 of the Pop-up Parade with characters like Marianne, Ingrid, Ashe and Yuri. Also probably another statue, maybe Claude but more likely somebody like Lysithea or Bernadetta.

It reads to me like they're desperately playing catch-up after not planning any merch for 3H when it first came out. It tracks with the dev statements about them expecting 3H to be a niche entry and Engage to be the new Awakening. Clearly there is a large market for this merch and they're kicking themselves for not capitalising on it way sooner.