>>535650181
Nothing. However, for the alphabet crowd they need to create the illusion that what they want is super duper popular so that they can gaslight companies into pandering more for them. It doesn't happen just here in Genshin but has happened across the entire Western industry, as a whole, and look how well that worked out for them(it didn't). Luckily, CN(and KR) devs seem much more cognizant of this kind of behavior.
The reality is that straight men are mostly repulsed by it but were willing to tolerate it while they got what they liked too but that has changed with more and more competition and the ability to be more picky with the gacha games you play(and to be fair women and gays also likely get repulsed by all the overt pandering to male sexuality too, it's just that it doesn't matter because men have the money to back up their desires).
The end result is excessive /vmg/ salesfaggotry and constant drama and lies, like warring factions(except the war is mostly only being waged by one side)