Pic from eliminations today, there are maybe 500 people in the grandstands but they have a full field of Nitro Funny Car, Top Fuel, multiple Pro Mod divisions along with the complete array of sportsman classes. Entry fees for all the teams were free and the prize money rivals the NHRA. The same company sponsors all of the tracks on the schedule (literally every track is now called Darana Raceway or Darana Dragway) and they have professional coverage free on YouTube.

Unsure if this is the case of a rich boomer who loves drag racing blowing his fortune for a giggle, or if this is all weird.

NASCAR can't get a title sponsor but an east coast drag racing series that died ten years ago has been revived by a random company in Ohio that installs conveyor belts. Either NASCAR leadership is more incompetent than we thought or this is going to be a news story in 1-2 years when it all goes tits up.

https://daranahybrid.com/