>>282284181
Toshiki Inoue is famous for that, his story comes first, toy shilling second, which results in some funny moments.
His dad was a writer for the OG Kamen Rider, and his daughter, Akiko Inoue, has written for Precure as well (she did the Max Heart novels, the halloween episode in Mahoutsukai, among a few others, but the season she returned to work the most so far is Kimi to Idol, she did the pajama party, seven wonders of Nana, Meroron's arrival, Tanaka and Zakkuri split ep, and the Kyu-chan ep, among a few others. She could very well become a main writer in Precure one day).