>$170 for a Daemon Primarch
>Static model that's about 7-8" tall
>Little customization other than "He's holding this weapon" or "He has this face"
>Like 3-4 sprues depending on the model plus a round base

>$160-200 for pic related depending on where you're looking
>Fully articulated inner frame, finished model stands at roughly 9-10 inches tall
>60+ runners, LEDs in the chest and shoulder binders, plus a display base with a storage box built in to store effect parts
>Comes with a decal sheet too while we're at it

How does GW continuously get away with highway robbery?