>>718339761
There are several intentioned cycles.
First cycle talking to people and strictly following the directions to find Alice
Second cycle wandering around trying to find out the cause, exploring places and dipping into SEN
Third+ bumrushing the fake dom bird who loses with tongue sticking out, then proceeding to covenant and give happy ends for everyone, getting the first spooky ending
Subsequent playthoughs going full ape in any way and form you want until you figure out how to cancel out of choices you really don't want to make. It helps a lot that big sis and her helpful snowmen straight out tell you.