>>28552776
Yeah the soccer mom shit moves more units but those units decline the higher the price point goes. The number of people that will spend 70+k on an SUV is limited and most prefer the creature comforts. Most of the fancy jeeps are “Im outdoorsy” cope and yeah a Toyota 4Runner, rebuilt base wrangler, or an F150 are going to get the most “offroad” time but that’s a different client base. I’m telling you there absolutely is a migration for the gucci off-roaders away from Jeep because normies that don’t offroad can’t tell the difference between the 35 and 70 and they’re more customizable and just different than those same Lexus brands. As the market saturates and the used models go up for sale I think there’s going to be a pretty cultish following that will develop among people that cringe at the mall crawlers.