I was never a consolefag, so I don't know shit about any of that. But for me, it's windows media player skins. I still remember how every big Hollywood movie would release an accompanying WMP skin for some reason. I mean really, how many people scrolling the web would see the Batman begins windows media player skin and think to themselves "damn, that's a nice skin, gonna download this and also go watch it in theaters"? Idk, but those were sovlfvl times.

https://www.youtube.com/watch?v=xMeivIkwf_I