There's something about the Phantom Menace I find very alluring. There's a very mysterious and mystical air about it. Maybe it was the fact it was the first Star Wars since the OT, maybe it was the grandeur and wonder of the Republic seen at this period in time or the pulp adventure feel of places like Naboo or Mos Espa. Whatever it is this prequel in particular has a very wondrous aesthetic and atmosphere.