>>536195181
GW does literally none of the development themselves.
They hand out the license to everyone that wants it and assign one dumb fucking goon to make sure it properly markets their plastic shit
>yes, you need to add a Primaris™ DümWader™
>no, he can't just use a bolter, it has to be a Saynguine™ HelSpyter™
>no, he can't wear Firstborn™ armor either