>>18607644
Since he was released from WWE and returned to Mexico, he was NOBODY. He tried to sell himself in Mexico as the greatest face of all time and the best mexican representative in history worldwide, but the mexicans didn't really buy into that role and not many were interested in his triumphs in WWE. He even tried to open his own wrestling/lucha company twice and failed both times. We all know about his despotic and egotistical behavior, which is why no one bought his attempt to appear as a kind of national hero. In fact, almost no one hired him in independent companies. That was when AAA, which was truly in the shit and didn't have a single big name on its roster (Vikingo was injured and Psycho Clown was unofficially out and opening his own wrestling company too, and well, Mr. Iguana was a nobody), that they hired Alberto (again) and bet on him to be their star figure

I won't bore you with too many details and will get to the point. In Mexico he failed for years trying to sell himself as a great man and a paladin of virtue. But when he won the Megacampeonato (the most important AAA title) and began to be who he really is, a vain, arrogant, selfish, egotistical, and despotic guy, he became the biggest HEEL in the country in last years.

He really made people hate him. He went on many TV shows to make disasters and behave like the imbecile that he is, and he managed to capture people's attention towards AAA. His way of insulting people was very unique, which became a kind of charisma. He did his job well as a real heel, and that's why he 'ironically' earned the respect and appreciation of the crowd.