>>28601871
Did you know one of the reasons Riley went bust before the war is because they set up a sub-brand called Autovia (pic), designed to compete against Rolls-Royce and Bentley. Needless to say it didn't go well, leading to Riley's purchase by Morris.

One brother, Percey Riley, split from the company; recognising the ruinous path it was on. Today that resultant company survives in PRM-Newage https://www.prm-newage.com/