>>106337404
>Even gigabyte has released the x870 Tachyon Ice now
People who buy those Tachyons are either a Gigabyte-sponsored XOCer, or they couldn't find a X870E Apex. Maybe a few of them are die-hard Gigabyte consumers.
The HWBot hardware submissions say enough.
MSI knows they're better off selling more Carbon & Tomahawk boards instead of wasting development funds on XOC Unify.

XOC boards are kind of a winner-takes-all market.
MSI's Z690 Unify-X did well, but it wasn't enough money for them to bother making a Z790 model.