>>23461016
Reasons for selection (quoting comments from the Japan Toy Association)
>Since it's debut in 1975, it has continued to be a hit as a representative brand of the toy industry, and has penetrated deeply and widely into the Japanese consumer community for many years. In May of this year, a two-hour special program, "Announcement! All Super Sentai Grand Vote," was broadcast on NHK BS, generating a great deal of buzz. The "Super Sentai Series" is not just a highly acclaimed and popular program; Bandai has been involved with it since the first series, and has contributed to its growth and development as a toy brand.

>As of 2025, the cumulative sales of robot merchandise featured in the show has reached 31.7 million units, and the "DX TegaSword" from the currently airing 50th anniversary series "Number One Sentai Gozyuger" is so popular that it is competing for the top spot in monthly sales according to GfK (Marketing Research) data. It was selected as a product worthy of the special award based on both its track record and current popularity.
>https://www.bandainamco.co.jp/files/E38090WEBE3809120250821E9858DE4BFA1_E3808CE697A5E6.pdf