Comics books came from illustrated magazines, newspaper strips and pornography. Comics were printed on the cheapest paper with such low profit margins that unsold copies stopped being sent back to the suppliers. Comics were disposable entertainment with short creative turn arounds leading to all kinds of problems. So much of the entrenched problems of comics are industry specific issues of the medium that became entrenched in the creative side. And the audience for all this stuff, especially superhero comics, have never particularly been fond for the actual medium, they prefer the superheroes themselves, leading to constant issues in trying to do different things. Industries outside these entrenched issues have created a bunch of stuff that feels more appealing, even when it sometimes is of poor quality itself, because it doesn't have the same cultural baggage. And now we have an online comics social media bubble more popular than the books themselves, with people talking about them but not buying them because people simply don't want to read or give things a try.

Rec list mentality of read x, y and z further entrenches the same stuff getting reprinted and people with the same knowledge with anything even slightly below the surface treated like absolute garbage or some hidden gem, even if it is something rather mainstream. All because the audience is so firmly stuck in their ways and the industry is stuck with people doing the same things. And that doesn't even touch the comic book shop model, which most creatives now would rather destroy in favour of the book shop model where their books might actually sell.