>>96309169
Magic's lore sucks and has always sucked. At best they had a few interesting worlds they never did anything with, like Innistrad and Lorwyn. And they never succeeded in making anything close to a universally beloved character. Seethe more phaggot but the reason why UB has record breaking sales is because they are stories people actually give a shit about. Magic stories and characters have had 0.0% pop culture impact despite being the default TCG for 30 years with millions of players.