>>96403913
Modern cover art by comparison:
Primaris (not a Space Marine, but close enough) is heroically backlit and is viewed from a low-angle. His armor is unblemished. We can see flash effects showing he is being hit, but the shots are harmlessly glancing off his armor. There is no prospect of defeat, his off-camera enemies are assuredly being wasted.
No danger, no drama. Total superhero faggot shit.