Unironically need /sp/'s autism here.

Pic related purchased the IHRA Drag Racing series, became the title sponsor of three drag strips, and have been hosting massive drag racing events on the east coast with free entry to all competitors starting this year.

There is literally nobody in the stands but they have as many top fuel and funny cars as NHRA events and are giving crazy prize money figures away to all of the pro classes.

Is this company legit or is there something weird going on here?