>>530227667
It's called second screen content, dumbass. You boot up a game and then you have game-adjacent streamers or videos on a second screen to listen to and glance at during load screens.
>Why
Because the average person is very lonely and wants to feel like they are part of a larger whole that is related to the thing that they enjoy.
>but-
Also many people just need to hear a calming voice to help with their anxieties or mental illness and many people turn on commentated videos about games they like to go to sleep and I know this because my videos have a spike in viewership with American audiences between the hours of midnight and 3 in the morning in that region.