>>17928091
>Maybe if the economy collapses economic Marxism will become a thing again but this thing has proven itself to be extremely durable and nobody really knows how it works.
I'll tell you.

Consumer capitalism thrives on differentiation. Markets don't just sell products, they sell lifestyles, identities, and symbolic belonging. Identity politics highlights difference (gender, race, sexuality, religion, disability, etc.) and consumer culture seizes on those differences to produce markets. LGBTQ+ Pride merchandise, women-empowerment marketing, "Black-owned" brand labels.

But I also think it's sort of inevitable for that to win and take over the planet and all resistance to is doomed in the long run. We were promised a Blade Runner future and we're getting it, and getting mad about it is like getting mad about the extras walking around in the background who have blue hair. Just wait until we get bio-modifications in the 2060s or whatever is coming. And sexual politics isn't really so revolutionary. Women's liberation could be because it involved the domination of men over women, and also the exploitation of women in the economy. Women could be enslaved in places. That said, I think a lot of the appeal of this stuff is wrapped up in "authenticity." It's like, "I can define my own values" and not be chained to traditional feudal norms. I can come up with my own customizable personal identity like a video game character creation screen, same goes for all you:
https://youtu.be/c86t8hoVw8E