>>106382575
ASUS effectively owns ASRock, and ASUS is fine with ASRock making the lower-margin boards.
People who buy ASRock boards weren't likely to buy ASUS ROG or TUF boards to begin with.
ASUS is happy with ASRock taking business away from Gigabyte and MSI.
Prime motherboards are there to fool people with the ASUS brand.
ASUS Prime video cards are fine btw.