Blackrock, Vanguard, and ValueAct Capital own a collective 16.74% of Sega Sammy's shares. That explains why Sega is woke. ValueAct Capital in particular is an activist investment firm. Sega loves that ESG money.

https://dcfmodeling.com/blogs/investors/6460t-investor-profile#:~:text=Notable%20Investors,held%20to%20approximately%208.2%20million.