>>11539124
>Lego had highest sales in 2014 during the movie craze, why can't they replicate it?
the first The Lego Movie was a brilliant masterpiece of writing that was going to be impossible to replicate. similar to the first Matrix movie. it replied on a surprise reveal, and you just can't re-do that. the LM2 sequel was honestly not a bad try, for what it's worth.

but... Lego DID re-capture that writing brilliance with the Star Wars Rebuild The Galaxy story. except they chose to release that as a Disney+ 4 episode thing instead of mashing it together into a 1-movie theater release. part of the brilliance of the writing, was what made it NOT possible to actually release in the theater! it was such a striking criticism of the way Disney handled the Star Wars story, that they dare not make it popular. it's sort of a miracle they showed it at all.