I was never a starwars or superherofag so I was never the target audience, but their goose is cooked and they are not getting it back. Frankly I am not sure if there's ever been a case of having a real lock on a demographic audience, losing them, then winning them back. More likely is they have to accept that at least for another 10-20 years certain IPs are dead. You can resurrect old ones and make them a success - Michael Bay era transformers is/was huge in the third world and they didn't grow up on transformer cartoons. But plenty of other 80s IPs have not done so.

They may have fucked up and lost star wars' enduring presence in pop culture from the 80s to the mid 2010s (when started the decline), and now it has to join Planet of the Apes, Battlestar Galactica and other IPs that don't get an automatic financial win. Same Startrek or others.

https://www.pcgamer.com/games/rpg/dragon-age-creator-says-ea-execs-thought-bioware-fans-would-eat-whatever-slop-they-were-given-since-the-nerds-in-the-cave-would-always-show-up-for-an-rpg-because-it-was-an-rpg/

We underestimate how nepotistic and retarded post-success suits are. The guys who actually make the kingdom? They're big dick shit. Mr. Disney himself and all that. But it's the same way medieval kingdoms would have some amazing founder of the dynasty and then if they were lucky they'd get 1 or 2, maybe 4 if they are Rome and super lucky (not medieval you know what I mean), but overwhelmingly they'd just get dogshit executives who squander the success. Businesses are the same.