>>28544943
>I will never for the love of my life figure out what on earth were they thinking while spinning of DS from Citroen.
Easy, it's literally every modern direction commitee's train of thought:
>alright we own Citroen, let's see if there's something resembling brand power in Citroen's history
>let's find some kind of thing that's fondly remember so we can plunder its name and stick it to some new product to get a headstart on marketing
>hmmm the DS is remembered as a revolutionary high-end sedan?
>Okay let's launch a high-end sub-brand named DS
Voilà.