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The addon is called Balloon.
They are only doing the discount campaign because we begged them for years to do it.
If they did a real event tomorrow that was free access for all XIV players and made it easy to login the game servers would die under the load of millions of players trying it out.
If they really cared they'd remaster. If they cared slightly and beefed up the servers, they'd do a free login for XIVggers. They are just maintaining bare minimum service instead.
Retail XI is actually great and plenty would enjoy it.
It would be easy to beef up Retail with a UI refresh and have an XIV Classic like OSRS though if SE actually gave a fuck.