>>719220956
>you had to pay to unlock individual heroes and all of their upgrades/abilities
Bullshit, you lying, grot-fondling squig-molester, unless you're talking about the Last Stand mode. That was indeed Tel'avivian shekelmancy without equal.
There were campaign-only pre-order bonuses and cosmetic DLC skins for factions, i.e. Dark Angels for SM, Wordbearers for CSM and so on.
Anything relevant to multiplayer was included in the expansions.