I've never read anything with her in it, so this is from an outsider's perspective. Marvel really fumbled her with the avengers gayme, because on paper, I think she should be more popular than she is. With vtubers and stuff, waifu/husbando autism is at an all time high, will probably continue to rise, and I think Kamala has a lot of qualities that make her appealing.
>Cute
>Neat costume
>Could become giant, so giantess fetishists like me want to goon to her
>Fun powerset
>Autistic