>>538896779
Years ago, the tranny leakers of genshin impact used to "drip feed" leaks by posting cropped, heavely pixelated images of different body parts of future character while demanding donations. It was pretty fucking bad.
Then, one day, the official genshin twitter account decided to start revealing the upcoming characters before the beta even starts, and they called it "drip marketing".

The term stuck, and the tranny leakers never recovered.