>>96303795
Best way to expand is by communication
>>96302098
>>96302479
>w-well Magic's story isn't good anyway so UB is tolerable!!!!!!
I struggle to think of a take that misses the point harder than this

I never gave a fuck about Magic's STORY. I don't think anyone can honestly say they did, even if they were buying the fucking books.
What I cared about was Magic's SETTING. Even without reading some shitty blog post about that time when Jace went to the doctor to get some rash on his ballsack checked out, you can absorb a feel for Magic just by looking at card art and names.
That's what I was interested in. I got into Magic for Magic. For original characters in original worlds. That's why hat sets were the beginning of the end and merely a stepping stone into UB. WotC just stopped putting in as much effort.

I am not interested in playing some hollow shell that's just a vehicle for other companies to shill their wares.

>inb4 "Magic is just a rule set, I'll play anything if it's good!!!!!"
Insect mindset.
If Magic is just rules to you, then you should be equally content with completely blank white cards that just have a name and rules text on them right? Somehow I suspect if that's all Magic was it would never have become popular in the first place.