>>723629294
Regardless of who owns it, the first step is to clearly and without any room for doubt distance it from disney. You need to hammer home that shit's getting retconned, not just shelved and not mentioned, and the people responsible will never hold authority again.
Then you announce a project that connects to the OT/PT but isn't part of it. Let people know that you're not going to make the same mistake and immediately warp the bits people still care about, while also letting people know the tone of the franchise going forward.
Then you need to add in blatant fanservice to what you're advertising. Let people know that the sneering cunts who think the IP is beneath them are never getting courted and will hold no influence whatsoever. All the shit people knew was cool when they were 12 and let themselves forget, throw it all in.
Then you let people go crazy with games, with the only mandate being that moral lectures are off the table.

Then, once the public is willing to extend you an ounce of good will, you adapt something like the Thrawn Trilogy, tweaked only so it can slot in with the PT