Why did (((20th Century Fox))) pay for and distribute Hitler propaganda before he was elected?

>Under the name British Movietone News, it also ran in the United Kingdom from 1929 to 1986, in France also produced by Fox-Europa, in Spain in the early 1930s as Noticiario Fox Movietone[1] before being replaced by No-Do, in Australia and New Zealand until 1970, and Germany as Fox Tönende Wochenschau from 1930 to 1940 and from 1950 to 1978.
https://en.wikipedia.org/wiki/Movietone_News

>Fox Tönende Wochenschau
>Of the first of these two films, Chrystal writes: “…Der Führer (The Leader) was one of two sound films subsidized by Fox Tönende Wochenschau. Released on April 13, 1932, it was originally titled Volk und Führer (Nation and Leader). It was a relatively short film, 263 meters long, but it provided many people with their first opportunity to hear Hitler speak. These films were accompanied by an apparently popular tide which enabled their wider dissemination. In his diary on March 6, 1932, [Nazi propaganda boss Joseph] Goebbels noted: ‘We now also win the movie theater for our propaganda.’”
>This speech was part of Hitler’s campaign for president, in which he was defeated on April 10, 1932 by von Hindenburg but nevertheless received almost 37% of the votes, which represented a new high in Nazi support up to that time. In the subsequent parliamentary election held on July 31, 1932, the Nazis added 19% to their previous totals to emerge for the first time as the largest single party in Germany with 38% of the votes — thanks in part to the assistance rendered to Hitler by Fox Movietone News.
William G. Chrystal, “Nazi Party Election Films, 1927-1938,” in Cinema Journal XV:1, Autumn 1975, p. 32-35
https://www.imdb.com/title/tt0233765/