>>11531764
Mattel had the master license before and that had to be split into multiple pieces, and then split again, because the DC license is pretty expensive.
Only a few companies could afford a master license... which is why Mattel has it again. WB needs $$$$$$.

OH, and there's no such thing as a "action figure master license." Master license is used for being able to produce much more than just one category of toys, hence Mattel making Batman for teething rings, diecast Batman cars, Batman action figures, roleplaying Batarangs, Batcave playsets, Batman skateboards, Batman figurines, etc