>>96946880
They specifically want to appeal to the internet nerd crowd. I hear the word capeshir being thrown around a lot in this board when it comes to these discussions and I believe it's fully adequate. Superhero media is meant to affirm and reenforce the reader's values and also society's while grimdark usually assumes a certain amount of dettachment between the characters/world to the audience. Capital assumes that the shit you consume is part of and builds up your personality, if you consume and enjoy stories where Superman is hecking wholesome and nice to everyone that must mean you are a nice guy too, if you enjoy stories about a roided up supersoldier fighting to defend his species that must mean you are one too or relate to his cause. If said supersoldier's cause is bad and unjustified that would make you a brainwashed retard, something which would harm the audience's connectiom with said IP. While I didn't chimp out over that "Warhammer is for everyone" post there's a single line there that caught my eye, it said that "we want to create characters everyone can relate to", as if im somehow supposed to relate to Eldrad, Fulgrim, Cypher and so on when the setting very explicitly states a dettachment between me and those figures. Estabilishing a direct relationship between the consoomer (the same neckbearded marvel comic demographic) means they will have way more profits with merchandise, big helmets, funko pops, shirts and plushies than they would with per say the kinda skinny fag weird kid leaning crowd or the history fan larper crowd. The capeshitfication of 40k is also directly related to the rise of muscle mommy 40k porn, which seems to appeal to that crowd in particular too.