I agree with what, who, why.
The Why behind the apparition's actions appears to be its story and stories are lies so even if that word is an incorrect translation it spoke to me, surely just a wonky train of thought on my part. I'm being a dangerous translator.
Reasons, hidden truths, what's not outwardly apparent, obfuscated by "the way things are". Sounds like someone's making up excuses to burn people alive.