>>283604877
His own wife shipped Narusaku so it was a popular pairing among the fanbase desu. The early shipping war was NS vs SS, NH had fans but Hinata's confession secured its footing and Hinata's confession took a long time. By the final arc you had the options of Narusaku or Sasusaku/Naruhina. In the end two popular, especially SS, ships won over the one popular ship.