NFL got a new young gangsta agent

James Cook's agent, Zac Hiller, founder and CEO of Loyalty Above All (LAA) Sports and Entertainment, recently negotiated a four-year, $48 million contract extension for Cook with the Buffalo Bills, including $30 million guaranteed

James Cook (turns 26 in next month) played just 47.5% of the offensive snaps in games he was active last year:
- 207 carries (19th) and 1,009 rushing yards (16th) for 4.9 ypc (6th in NFL)
- 16 rushing TDs. Tied for most in NFL last season & tied Bills record
- 18 scrimmage TDs. Tied for 2nd most in NFL.


Hiller's first client was Cook's brother Dalvin. Hiller negotiated Dalvin Cook’s $70 million contract extension and launched personalized online shopping malls for autographs and original merchandise for Cook

>July 21: Mike Brown on what Zac Hiller expected from the Bengals in Shemar Stewart rookie contract language and the apparent holdup: "His agent wants it to be so that if he acted in a terrible fashion - this is all hypothetical - something that rises to the level of going to prison that we would be on the line for the guarantee for the future years that hadn't been paid. Our position is if that happens we're not going to be. We're not going to be paying someone who is sitting in jail. That's not what we're going to do. It is a negotiation that has reached the level of, I can only think of a word I shouldn't use here, but it's silliness. We'll have to wait until we get a better result. I think eventually that's going to happen. I don't think it's going to happen today or tomorrow, but at some point it will."

"That hustler mentality is the backbone of what Hiller has built at LAA — a boutique agency that competes with industry giants"